Sony Ericsson experienced a loss of about $ 71 million from Disaster in Japan

Handset maker Sony Ericsson announced today a net loss of $70.7 million dollars in the second quarter of 2011. The disastrous earthquake and tsunami that hit Japan in March have taken a $70.7 million toll on Sony Ericsson, the company reports.

The erosion in revenue is mostly due to disruptions to its components supply chain that resulted from the calamitous earthquakes and tsunami that hit Japan in March. The natural disasters prevented the company from shipping approximately 1.5 million phones.

In total, Sony shipped 7.6 million handset units. That is down from the 8 to 11 million it expected to ship, and 32 percent less than than the same period last year.
“We estimate that the impact of earthquake-related supply chain constraints on our portfolio was close to 1.5 million units, with most of the effect in the early part of the quarter,” says Sony Ericsson Chief Executive Bert Nordberg.

The primary impact of the disaster took place in the spring, the company said. But Sony Ericsson still faces challenges. The company is down about $317 million in cash flow, at least partly because of inventory build-up. And the price of cell phones has has dropped by about three percent. Despite this, Norberg says that they believe the worst has passed.

And there’s good reason for Sony Ericsson to be hopeful. The company has begun to more aggressively adopt the Android platform for its smartphone lines. Android devices now make up 70 percent of the company’s smartphone lineup. And sales of those devices are up 150 percent.

Sony Ericsson has announced a total of eight new Android phones so far this year. Its Android-based Xperia Play device debuted at the end of the first quarter. The handset is geared towards gamers, with a slide out control pad in place of a keyboard. A number of other Xperia models, like the high-end Xperia Arch, and the smaller and less-expensive Xperia Neo, have also launched.

Sony Ericsson Vivaz Review

Multimedia phone from Sony Ericsson has come, Sony Ericsson perennial is now available on Orange pay monthly contract offers for free with a lively extra-Pro model is expected soon.

Sony is a natural upgrade to its predecessor Satio lively, but not so many pixels the camera when it comes to solving the perennial Sony offers a quality 8.1 megapixel lens, unlike Satio 12.1. But this device is more than offset it, offering HD video recording quality, which can be sent directly to YouTube to share with the world.

A third variant of the new Sony Ericsson vivid colors, was released on Ruby Red edition has now launched a range of Vodafone pay monthly offers of free and dynamic offers an alternative to previous models.

Join models black and silver Sony Ericsson animated rightly known as the Black Cosmic Silver Moon and lively, the new model of Ruby Red has the same characteristics and requirements of a new and striking metallic red finish.

Red Sony Ericsson has taken a lively one that can handle high-definition video at a resolution of 720p, this together with a 8.1 megapixel camera with a wide range of graphics functions provide a great phone camera.

Other features of Sony Ericsson edition contains a red new curved design that well with "human area, which gives a very apt ergonomic ear to the phone conversation lively.

There is also a media player and FM radio, complete with 3.5mm audio, you can use your own headphones flat and packaged. The most striking feature of this new phone, but when the touch screen with large 3.2 inch 360 x 640 pixel resolution produces and dominates the front of the device.

Other features include WiFi to go, 3.5G support for faster downloads, a 720MHz processor for a simple experience and an expandable memory with 8GB microSD card in the package at hand.

The first thing that strikes me for Sony Ericsson vibrant it looks elegant, but without the sacrifice of the usual functions to achieve this goal. Measures 107 x 52 x 12.5 mm and weighs only 97 grams, less vibrant in all aspects of Satio, weighs 30 grams and less. A touch screen 3.2 "TFT dominates the front panel. This is a live show and a good size for a small unit. Results of a resolution of 360 x 640 screen is a massive 16 million colors. Accelerometer chip facilitates automatic rotation. Add to the aesthetic value, Sony Ericsson also plans to launch a series of colorful checked.

Perhaps one of the shortcomings of previous models of Sony Ericsson was that they or their Walkman or gamma camera (Cyber) often focus on these features over others. The lively solves this problem very well. Symbian 60 powered by V5, the same as used in Nokia N97, the lively, quick, functional and easy to use. The camera impresses with particular ease. Unit 8-megapixel camera with autofocus, LED flash, face detection and smile detection and geo-tagging. What other phone can record video with a resolution of 720p high definition or in simple terms. The video was shot with a speed of 24 frames per second, unlike many other units have a light and video calls. A Movie Button which makes use of Flash video, ideal for capturing spontaneous moments. Of course, Wi-Fi connectivity of the film and upload images on a variety of online sites.

As expected, full access is available on the Internet on your phone for easy access to websites and other multimedia functions, including user busy. The music player supports various audio and the screen can display album artwork. An FM tuner is built as a 3.5 mm headphone jack to use headphones as possible. The 75 MB internal memory is easily expandable to 16 GB via the microSD slot is a 8GB card supplied. Battery life is very impressive, with 5 hours and 20 minutes of 3G talk time or 440 hours of standby time.